Marketing Specialist

UKAS is looking for a dynamic, self-starter to support the execution of UKAS’ marketing and communications activities.

To be successful in the role you will ideally have:

High level of IT literacy, with MS Teams, Word, Outlook and Excel
Good written and verbal communication skills
Confident, articulate and good relationship builder
Good organisational ability
Willingness to learn and attention to detail
Ability to find imaginative and practical solutions and make well-considered decisions
Demonstrable experience of managing attendance at events

What you’ll do:

Develop and execute UKAS’ digital strategy to drive traffic, grow subscribers, lead generation and online visibility utilising such techniques in the field as web analytics, e-mail marketing and search engine optimisation, among others.
Develop and manage UKAS’ event portfolio, including external, internal and virtual events.
Manage PPC and SEO performance, working with appointed agency, including social media advertising where appropriate.
Developing and executing campaigns which drive demand and create leads for accreditation and training across all sectors.
Manage website developer retainer, ongoing improvements, optimisation and general content creation.
Reporting across all channels to optimise conversion rates and measure ROI of marketing activities and make suggestions for improvements. Including monitoring web metrics (Google Analytics, AdWords) against KPIs on a monthly basis.
Carrying out research to create target customers lists and identify key contacts as well as evaluating market conditions and competitor data.
Developing a targeted external events strategy across all sectors to increase awareness and maximise return on investment.
Undertake any other tasks as required by Head of Marketing and Communications.

The position involves UK travel with overnight stays as required as part of this role.

This is a full-time role, with the option of hybrid working, based at our head office in Staines Upon Thames.

Salary: upwards of £30,000 per annum, plus benefits.