• Full Time
  • Staines-upon-Thames
  • Closing date: 19 February 2023

Marketing Specialist

UKAS is looking for a dynamic, self-starter to support the execution of UKAS’ marketing and communications activities.

To be successful in the role you will ideally have:

  • High level of IT literacy, with MS Teams, Word, Outlook and Excel
  • Good written and verbal communication skills
  • Confident, articulate and good relationship builder
  • Good organisational ability
  • Willingness to learn and attention to detail
  • Ability to find imaginative and practical solutions and make well-considered decisions
  • Demonstrable experience of managing attendance at events

What you’ll do:

  • Develop and execute UKAS’ digital strategy to drive traffic, grow subscribers, lead generation and online visibility utilising such techniques in the field as web analytics, e-mail marketing and search engine optimisation, among others.
  • Develop and manage UKAS’ event portfolio, including external, internal and virtual events.
  • Manage PPC and SEO performance, working with appointed agency, including social media advertising where appropriate.
  • Developing and executing campaigns which drive demand and create leads for accreditation and training across all sectors.
  • Manage website developer retainer, ongoing improvements, optimisation and general content creation.
  • Reporting across all channels to optimise conversion rates and measure ROI of marketing activities and make suggestions for improvements. Including monitoring web metrics (Google Analytics, AdWords) against KPIs on a monthly basis.
  • Carrying out research to create target customers lists and identify key contacts as well as evaluating market conditions and competitor data.
  • Developing a targeted external events strategy across all sectors to increase awareness and maximise return on investment.
  • Undertake any other tasks as required by Head of Marketing and Communications.

The position involves UK travel with overnight stays as required as part of this role.

This is a full-time role, with the option of hybrid working, based at our head office in Staines Upon Thames.

Salary: upwards of £30,000 per annum, plus benefits.

Related links

Please provide your details and apply for this job by clicking here: careers@ukas.com